Ankara fabric was found in Nigerian market in the late 19th and early 20th centuries, after Dutch traders brought it to West Africa. The fabric, also known as Dutch wax print, was originally produced by a Dutch company for the Indonesian market but failed to sell well there. It was then introduced to West Africa, where it quickly became popular.
The term “Ankara” itself is believed to originate from the Hausa name for Accra, the capital of Ghana, which was a significant hub for African prints in the 19th century.
How are Nigerians embracing it? I will say pretty much Good. Using these prints for immediate or handy pieces like dresses, Pants, shirts, skirts etc. that can be worn as daily pieces and not reserved for a special occasion is awesome.
This print is very fascinating as it comes with pops of colors. The colors used in Ankara fabrics are often significant symbol of culture. e.g. The Isi Agu Igbo fabric is a symbol of royalty, power and strength represented by the lion head motif.
It’s cotton and it’s produced by companies like vlisco, High target and the likes.
